
Full course description
Description
This certificate is designed to equip professionals with the knowledge and skills to strategically implement AI technologies across various business domains.
Who Is It for?
The skills gained in this certificate may be utilized by those who are seeking to integrate AI into core business processes for enhanced productivity and customer engagement, leverage AI for personalized marketing campaigns and effective targeting, utilize AI for recruitment and talent development, optimize workflows through AI-driven process automation and entrepreneurs who would like to deploy AI into their business strategies for competitive advantage.
Format
· Fully online
· Engaging presentation of content with no live or scheduled lectures
· Move through the naterial at your own pace within the dates indicated
· Facilitator responds to questions throughout the course and leads optional live-online group meet-ups once per week (discussions, projects, Q & A, etc.)
Learning Outcomes
· Acquire a deep understanding of how AI can be applied in various business functions
· Gain hands-on experience with specific tools that enable AI implementation across different business domains
· Develop strategic thinking skills to align AI technologies with organizational objectives and ethical guidelines
· Enhance problem-solving skills by working on practical projects that simulate real-world scenarios
· Create a comprehensive AI Implementation Plan for major business domains for specific tools
Modules Include
· Introduction to Customer Relationship Management (CRM) & Sales Automation
· Marketing Analytics & Personalization
· Human Resources & Talent Management
· Operational Efficiency & Process Automation
How to Apply Your Certificate
The information mastered in this certificate may be utilized by business executives and managers, marketing professionals, HR leaders and talent managers, operations & process managers, and entrepreneurs to integrate AI into their business practices and gain a competitive edge in the marketplace.
Have Questions?
Do you still have additional questions or want additional information? Feel free to reach out to us at yuglobal@yu.edu or call 646-592-6680.